We simplify, complicated
problems & execute them beautifully across the entire brand world.
Where a brand dare not tread
Just because you have established yourself as a cutting-edge clothing designer, doesn't give you the right to
go into shoes.
The key was to stay British and true to the Paul Smith brand. We developed a positioning building on the idea of 'Classic with a Twist'. And that created an identity that was undeniably Paul Smith. The range grew from 4 shoes to 88 per season and was the beginning of a 12 year relationship.
Brock & Wilson is a new, independent brand design agency with big brand experience. We bring together the cutting edge design sought by brands like Paul Smith, M&S, Matthew Williamson, Faldo golf and YooMoo with the global brand thinking expected by brands like Coca-Cola and Diageo.
When you think M&S, you don't think vodka. So when this household British name wanted to launch a premium spirit more associated with Russia, we knew it had to feel different.
We turned to Southwold, rather than Minsk, because that's where the vodka was distilled and the wild seas of Suffolk gave us a strong visual identity.
From Suffolk with love.
Healthy doesn't have to
Rationally Pod is a sensible choice for anyone wanting to be healthy, but in order to double the number of stores we had to make being healthy desirable. Pod needed to be more accessible around the city, easier to use and more seductive to attract new customers. New in-store displays, literature, overhead menu boards, photography, packaging and guidelines led to doubling footfall.
Reasserting Brand Authority
Sometimes the best way to reassert brand leadership is to make a small strategic shift, but create a huge symbolic change. Nescafé Gold Blend needed to restate its position as the number one instant coffee globally.
Gold Blend's branding hadn't changed in decades, but now every instant coffee featured beans on their label. We wanted to reinvigorate the brand and make it more contemporary. But rather than change strategic direction completely, we created an unassailable statement of brand leadership; we turned the coffee bean gold. In an instant, a new 'gold standard' in coffee was born and was rolled out across the globe.
Taking a domestic
The UK brand positioning for Famous Grouse just didn't translate. In Asia a grouse is just a chicken and it certainly didn't conjure up images of heather-clad Scottish highlands. The grouse alone was not enough, so we needed to make more of the word famous, introduce a new premium colour palette and create a new visual language that could be used from Toronto to Tianjin.
Time is of the essence
Starbucks had launched Via, an instant 'micro-ground' coffee and created a new segment within the heartland of Nestlé's territory. Nescafé needed to respond and become relevant to these new consumers quickly.
With a new micro ground product,
I helped create a new positioning & name and the design team created the packaging and launch print advertising, all within 6 weeks from initial briefing. Real coffee in an instant.
For generations mums had turned to Persil to get the laundry done. But the success of Ariel Excel Gel had started to turn heads. Persil responded with an improved formulation and the promise of an outstanding clean in 30 minutes
at 30 degrees. The packaging needed
to re-engage mums, be true to Persil's active positioning and make the brand feel like it was a faster, easier solution for time-stretched mums.
Lazor cut art
For Paul Smith women's label we created this charming Limited Edition swing tag, re-illustrated to match a Rob Ryan style, then lazor cut out. A special piece of art with every blouse.
We create desire & strengthen brand relationships
We build brands & sales
Paul Smith - Dip Dyed
An opportunity was identified to develop a niche range of Limited edition Paul Smith leather hand dyed shoes as a range across various departments such as including belts and bags. We developed a new sub brand for this range including a new identity, brochure, swing tags and point of sale, as well as art direction at factory in italy.
Paul Smith - Womenswear
Brand extension isn't always as easy as it seems.
Paul Smith was synonymous with uber-stylish menswear. But women's fashion is a different. Paul Smith Womenswear demanded a more beautiful, subtle and sensual feel to the brand. We created Look Books for each season of the year and crafted identities for limited edition ranges. Womenswear is now as effortlessly part of the brand as menswear.
We believe beautiful simplicity creates desire, builds brand & strengthens relationships at every touch point
Lighting up a new brand
With an ambition to grow, we created the identity & website for the high
end bespoke neon art company
Write in Lights.
Bought by collectors, designers as well as 'you and me', the brand needs to exude a clean, modern and aspirational image for these highly desirable art pieces, whilst making it simple to buy.
Ultimately lighting up the brand.
Giving birth to a brand
It's a rare privilege to be there from the very beginning of a brand's life. With Naturally Delicious we were lucky enough to work with the team from the inception of the idea; a guilt free snack bar handmade with love.
We developed the identity, packaging and print materials and ate a lot of bars along the way. Building on artisanal craft cues we used simple graphics and substrates. We used the IOU within the name to reiterate that it's only good stuff that the bar is giving you - it really is made with love.
An Unexpected Audience
Marie Stopes UK is known as a pioneer
in family planning but has little relevance to teenagers & the gay and lesbian communities. Yet there is a need to educate these groups about sexual health and solutions around the world.
The brand needed to behave in an unexpected way so we produced travel back pocket guides, posters, innovative flyers, Corporate brochure, photography.
We also created social currency for the brand by creating the 'Sex Bomb' an overview of one hundred years of sexual activity which has been placed in a stainless steel container and is buried for future generations to discover.
Safe looking people with dangerous minds
Zac is ten, Amelie is seven. And they are the finest piece of design Charles has created.
His passion and work ethic are best demonstrated by the fact that he has cycled
too many etapes and the Marmotte and he swam butterfly for England. His house has been featured in Grand Designs and he is married to Katy. As you would expect, he has also created some ground-breaking design for the likes of Paul Smith, Matthew Williamson, M&S, Nick Faldo, Ellesse, Lacoste, Fred Perry, YooMoo
and Pod food.
But has never eaten a McDonald's.
Charles used to do splashing in a pool but now rides bikes up big mountains.
Emma broke her nose many times doing Judo as well as breaking her sister's arm. She competed in Three-Day Eventing at Babminton and earned five stars working in McDonald's when she was 17. Funnily enough, she worked for McDonald's again at Leo Burnett as Board Account Director producing over 50 TV commercials a year. Emma has worked at some of the world's leading advertising and design agencies such as Y&R, Publicis, Leo Burnett, Coley Porter Bell & Lewis Moberly. Where she progressed from from account exec to Managing Director. Her most challenging role is mother to Josh aged ten and Jemima aged eight.
Emma is a judge on the Superbrands Council
and rides scary fast horses.
WHO ARE WE
"All God does is watch us and kill us when we get boring.
We must never, ever be boring."
Keep it simple
Beauty is what you leave o t, not what you
like it is
We don't sugar-coat what we think, we don't
want you to either.
If brands demand our attention, the least we can do is be interesting.
We are not boring. We got bored
with working in big, network design agencies so we left to be more interesting.
We are not corporate. We have tons of experience working with big, global corporations, and cool, funky brands. But we have found that great creative work comes from working with great people. We only work with clients we like be they big or small.
We are nimble. We work directly with our clients and get to the right solutions, quickly. That's why it's important we like who we work with.
When we play
we learn. The more rocks you lift up the more interesting things you find.
Play it loud
We don't reinvent stuff for the sake of it. We build on what you already have & make it better.
WHO WE'VE WORKED WITH
If you need it we can develop your brand idea
"Emma rarely comes at a problem from one perspective. She understands the myriad of channels today's Marketing Director has to orchestrate and ensures the agency's work is broad enough to accommodate them"
Marketing Director Nestlé
"Emma understands that branding does not begin and
end with the confines of the
brief that the agency was given. She ensures the work not only answers the brief but understands that it needs to be broad enough to work with other brand work streams"
Garbhan O'Bric Global Brand
"Charles is a reliable refreshingly innovative outfit. Charles has that rare ability to add an imaginative twist to a brief, whilst retaining the essence of the vision. Combine this with the real passion for his work and an unwavering ability to deliver to any schedule, and you have the reason we love working with him and his Company and are still doing so after 8 years"
Mark Elliot CEO First Fitness Factory (The FitCo)
"Lots of agencies are capable of 'good' creative work, the difference is, I trust Emma to give me the 'right' work for the brand that is both exciting and inspiring."
Asanka da Silva Global Brand Controller
The Famous Grouse
"Charles has been working with the Paul Smith Shoe Division for the past 11 years constantly delivering high quality, innovative solutions for our workbooks, packaging and point of sale: we greatly value his honest and friendly service."
Peter Smith Divisional
Some of the case studies are based on work we both did at previous agencies.